Visual Connections New York 2010

Seminar and sessions program

10:00 Copyright and Image Licensing in the World of New Technology, New Media and New Users
1:00 Crystal Ball for Creative Careers
2:30 When Two Worlds Collide
4:00 Digital Toolbox – Creative Collaboration at a Distance
5:30 Custom or Stock: What do people want?

Please note that the following details are subject to change without notice.

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Copyright and Image Licensing in the World of New Technology, New Media and New Users

Time 10:00 – noon
Entry Tickets are $30 in advance (book online) or $40 at the door. For professional image buyers & researchers only.
Panelists Nancy Wolff, PACA Legal Counsel (moderator); Marc Hedlund, Daylife; Rick Kurnit, Frankfurt Kurnit Klein & Selz PC; Bonnie Beacher, McGraw-Hill Education
  • When is it permissible to use an image found on-line, and when is it not?
  • What constitutes ‘fair use’ under U.S. law and how do other countries define uses that don’t require a copyright owner’s permission?
  • How does image use on the worldwide Web affect copyright, which is national?
  • What is an editorial use and what is not?
  • When are model and property releases needed?
  • How can new image users coming into the marketplace get the information they need to understand the rules of the road regarding image licensing?
  • Do image licensing rights extend to multimedia channels and social media?
  • Does new thinking about copyright change the way images are being used for editorial and commercial uses?
  • Is Creative Commons a useful solution for noncommercial uses and/or a trap in commercial situations?
  • As publishing channels and ad campaigns expand beyond print to digital uses that include websites, social media and mobile devices, what changes are needed in image licensing, in terms of rights granted?
  • How are website content aggregators changing the way images are used?
  • How can image licensors support publishers’ need for ever more extensive rights and flexibility to use the imagery they license?
  • Can digital rights be added to older contracts?

If you’re grappling with these questions, too, attend this panel discussion moderated by PACA Legal Counsel Nancy Wolff and hear from those who represent publishers, advertisers and technology providers as they discuss the issues.

About the panelists

Nancy WolffNancy E. Wolff is a member of the entertainment law firm of Cowan, DeBaets, Abrahams & Sheppard, LLC and practices in intellectual property and digital media law. Nancy counsels PACA, the PLUS Coalition, and others in copyright, trademarks, licensing and contract law, rights of publicity and privacy and libel. Nancy is Secretary of the Copyright Society of U.S.A., Co-Chair of the ABA IP Section 303 on Copyright Office Affairs, and a member of the Copyright Reform Task Force. She is a member of the New York City Bar Association Committee on Art Law. She was a member of Section 108 Study Group charged with updating the Copyright Act. She published The Professional Photographer’s Legal Handbook in 2007.

Marc HedlundMarc Hedlund: Before joining Daylife, Hedlund was Chief Product Officer, and later Chief Executive Officer, of Wesabe, a financial advice community. Marc was Entrepreneur-in-Residence at O’Reilly Media. Marc co-founded and was CEO of Popular Power, a distributed computing startup. He also founded and led Lucas Online, the internet subsidiary of Lucasfilm, Ltd.

Rick KurnitRick Kurnit has thirty years experience in the advertising and marketing services and publishing industries. Rick is Vice Chairman of the ABA Committee on Private Advertising Litigation. He has handled many of the leading cases defining the application of intellectual property law to advertising and marketing communications. He is a member of the Boards of The Miami Ad School, The Art Directors Club, and The Advertising Compliance Service.

Bonnie BeacherBonnie Beacher has been with McGraw-Hill Education since 1991 and is currently Senior Director of its Contracts, Copyrights and Permissions Department.  Her career has been centered on intellectual property and rights licensing issues for all of McGraw-Hill’s book publishing divisions. Bonnie has set policy and has led in licensing negotiations for both print and photo rights. Ms. Beacher is Chair of the Association of American Publisher’s (AAP) Rights and Permissions Advisory Committee, a member of AAP’s Copyright Committee, where she has participated in setting industry policies on rights issues. She serves on the Board of Directors of Picture Licensing Universal System (PLUS), where she participates in the work of PLUS to create standard licensing terminology and forms for image licensing.


About PACA

Founded in 1951, PACA, the Picture Archive Council of America, is the trade organization in North America that represents the interests of stock archives. Through advocacy, education and communication, PACA strives to foster and protect the interests of the media archive community. Accordingly, we work to develop useful business standards and promote ethical business practices; actively advocate copyright protection; collect and disseminate timely information; and take an active role in the media licensing community by building relationships with organizations from related industries.

PACA has just released a brand new search tool called pacaSearch.  At a time when creatives are required to do more, in less time, with fewer resources, is the answer. This new mega meta-search engine is a dynamic, lightning-fast index of over 70 million licensable stock photos and illustrations. Spanning over 60 stock agencies, included collections range from generalist giants to boutique specialty libraries. What used to take hours or days now takes seconds. And, best of all, it’s free. See it for yourself—visit and watch the short video presentation.

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Crystal Ball for Creative Careers

Time 1:00 – 2:00
Entry Free to registered expo visitors
Panelists Amy Love, PicScout (moderator); Doug Schneider, Benchmark Education Company; Nicole Solano, Routledge; Laura Wyss, Wyssphoto

Hear from leaders in your industry that hold positions you aspire to achieve; they will share first-hand insight about their careers and advice for the coming generation of creative professionals. We will also include your peers as they discuss the challenges and opportunities today’s environment offers for their career progression.  You will hear perspectives from insiders about how positions, authority and responsibilities are likely to evolve and how technology will impact the work you do and what career paths will be open to you.

In addition to the panelist insight, we will include broader industry perspectives derived from a creative professional career survey, which will be conducted just prior to Visual Connections.

About the panelists

Amy LoveAmy Love serves as PicScout’s Vice President for Global Marketing and Business Development and leads the company’s US operations. She has held COO roles and has successfully built marketing and sales organizations for companies in the business and consumer space in Silicon Valley, including Navteq (Nokia). She has also served as the CEO of the Forum for Women Entrepreneurs and Executives where Ms Love expanded programs for women tech entrepreneurs and raised the profile of women executives in the technology industry. Ms. Love founded and published REAL SPORTS magazine and served as a senior associate in Booz-Allen & Hamilton's Marketing Intensive Practice.

Doug SchneiderDoug Schneider is the Director of Photography for the Benchmark Education Company, a children’s educational publisher that produces literacy supplements across a broad spectrum of subjects. As DoP, Doug oversees the research, procurement and editing of photography (both stock and commission). He previously worked in several roles at Getty Images, including a long stint managing the photo research department. Doug is also a freelance photographer, specializing in food, portraits and events.

Nicole SolanoNicole Solano has been shaking up textbook manuscripts and their authors since 2005. Nicole began her career in publishing with an internship at Seven Stories Press, an independent publisher best known for works on politics and social and economic justice, and award winning literature. At Pearson Education Nicole first got a real sense of what academic publishing is about and, after a year and a half as an editorial assistant, Nicole realized her true calling was in Development editing. Nicole then made her way to Routledge, an imprint of Taylor and Francis, where she work hands on with all facets of a textbook: authors, manuscripts, academics, design, image research, marketing and sales. Nicole continues to help shape the textbooks that teach tomorrow’s industry leaders.

Laura WyssLaura Wyss is the president of Wyssphoto, Inc., a photo research company specializing in book covers. She has more than 10 years experience procuring artwork from artists, photographers, stock agencies, and domestic and international museums, for use on the covers of trade and mass market books, encompassing diverse subjects in fiction and nonfiction. Her clients include Grand Central Publishing; Little Brown; St. Martin's Press; Simon & Schuster; Random House; Harper Collins; W.W. Norton; and Penguin Book Group.

About PicScout

PicScout™ is an information company that commands the world’s largest index of fingerprinted and owner identified images. From this asset base, PicScout enables clients to both protect and promote image usage across digital platforms and devices by using the company’s proprietary and highly scalable image recognition fingerprinting technology.

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When Two Worlds Collide

Time 2:30 – 3:30
Entry Free to registered expo visitors
Panelists Jessica Berman-Bogdan, Global ImageWorks (moderator); Claribel Torres, Associated Press; Adam Goldberg, Corbis; Max Segal, HBO.

The divide between stills and moving images is dissolving as technology turns traditional outlets into multimedia platforms. Even the humble book is undergoing a revolution, as this recent headline makes clear: “Nixonland Re-Released as Enhanced E-Book – Video Segments from CBS News Will Integrate with Original Text...” This follows close on the heals of newspaper publishers featuring motion imagery in editorial and advertising on their websites.

This session’s panel members all come from the world of footage and will examine issues surrounding licensing and using footage from the perspective of a stills image buyer:

  • Licensing issues, and how they differ from licensing stills
  • Relative merits of royalty free and rights managed content, and if there will always be a place for both.
  • Production processes, and how they differing from using stills.
  • Matching stills and clips for a coordinated cross-media campaign.

About the panelists

Jessica Berman-BogdanJessica Berman-Bogdan (moderator) is an internationally recognized film researcher and stock footage professional. Jessica is President and founder of Global ImageWorks (GIW), an historic and contemporary footage library; a founding member, still serving on the executive board, of the footage trade organization ACSIL (The Association of Commercial Stock Footage Licensors); and an active member of FOCAL (The Federation of Commercial Stock Footage Licensors), IDA (International Documentary Association) and AMIA (Association of Moving Image Archivists).

Claribel TorresClaribel Torres is Manager of Video Business Development for Associated Press’s domestic motion archive, Secretary and Board Director member of ACSIL (the Association of Commercial Stock Image Licensors), and a member of NALIP ( National Association of Latino Independent Producers) and IDA (Independent Documentary Association).

Adam GoldbergAdam Goldberg is Sales Director, Media, for North America, for Corbis, Corbis Motion and Veer brands. Previously Adam was Sales Manager at Archive Films/Photos and a senior account executive at FPG International.

Max SegalMax Segal is Director of HBO Archives, which he founded in 2003. Prior to that Max was Head of Rights & Clearances at HBO. As Senior Feature Producer he won the Sports Emmy Award in 2003 for his Inside the NFL feature story contributions. Max is Co-President ACSIL (The Association of Commercial Stock Footage Licensors).


For more than a decade, has been operated as a service to the footage industry by consultant John Flewin, trading as Television, Archives & New Media. Business services include commercial footage consultancy, strategic planning, collection valuations/appraisals, bulk footage buying, and project supervision.

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Digital Toolbox – Creative Collaboration at a Distance

Time 4:00 – 5:00
Entry Free to registered expo visitors
Panelists Sam Merrell, ASPP (moderator); Ophelia Chong

Confused by all the water cooler talk about cloud computing and using remote collaboration tools to create documents and spreadsheets – or to share large high res image files? Don't be! ASPP’s Digital Toolbox presentation will introduce and demonstrate the new web tools and techniques that empower creative professionals: Google Docs, DropBox, Skype, image metadata and more. Discover how much value these new techniques can add to your picture research business!

About the panelists

Sam MerrellSam Merrell Sam Merrell is a digital photo workflow and image metadata consultant in New York City. He provides technical and business solutions for clients with larger collections of images. A photographer, Merrell also serves as co-president of the NY chapter of the American Society of Picture Professionals (ASPP). From 1999 to 2004 Merrell was CTO for Solus Images; in 2005 he was one of several authors of the first edition of the PLUS Image Licensing Terms glossary. Previously Merrell taught advanced digital photography at the School of Visual Arts in NYC and was an Associate Editor at PDN magazine.

Ophelia ChongOphelia Chong started her career shooting exclusively for Raygun Magazine and David Carson. As the Creative Director of The Workbook, she garnered five design awards for print by hiring new talent and challenging them with a limited budget, but offering them an open field to create. She is represented by W+S+W/NYC for her illustration work, which has been in over six gallery shows in the last year and published worldwide. She is also the  new technology writer for KCET/PBS. As an adjunct professor at the Art Center College of Design, she teaches Marketing & Self-Promotion for the Photographer.

About ASPP

ASPP (The American Society of Picture Professionals) is a community of image experts committed to sharing experience and knowledge throughout the industry, through professional networking and educational opportunities.

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in association with


Custom or Stock: What do people want?

Time 5:30 – 6:30
Entry Free to registered expo visitors
Panelists Roger Black (moderator); Bill Oberlander, JWT; Seth Rementer, AKQA; Robert Newman

Photography buyers want both custom and stock. They want a unique branded experience at a low cost. Let’s take a look at the media today, print and online, editorial and advertising, to see what is missing.

  • Can we get more narratives, more photo stories?
  • How do we create a unique experience using stock images?
  • What’s missing in the service offering of the image providers?

This session starts with a visual roundup of what's happening in the field, and ends with a give and take with all participants. The hour-long program includes a multi-media presentation that showcases photographs that have been brilliantly incorporated in advertising, design and communications.

About the panelists

Roger BlackRoger Black is known for staying slightly ahead of societal and technological changes. A publication designer at Rolling Stone in the 70s and The New York Times in the 80s, he was an early adapter of desktop publishing, with Smart. In the mid-90s, he led the design of important content-rich web sites such as and @Home. Some of his early thinking about the Internet was reflected in a book, Web Sites that Work (Macmillan. 1996). More recently he directed the dual web-and-print redesigns for The Washington Post and Scientific American. He is a partner in Ready-Media, a template service for magazines, newspapers, web sites and iPad apps, launched this summer. Now he’s at work on a new generation of publications, including the Nomad Editions which starts in October. This group of digital weeklies runs on Treesaver, a new HTML5 design platform he helped develop. Continuing as a partner in the Font Bureau and Danilo Black (both started in 1989), he works from a small studio in New York.

Bill OberlanderBill Oberlander has enjoyed a long and illustrious career in advertising, creating iconic campaigns for Motorola, Snapple, Target, Intel and the Ad Council. He is now Executive Creative Director at JWT on Microsoft and Bloomberg; formerly EVP Executive Creative Director at McCann Erickson, Senior Partner, Exec Creative Director at Ogilvy & Mather and Managing Partner, Executive Creative Director at Kirshenbaum Bond & Partners. Bill was President of The Art Directors Club from 1998 to 2001 during which he launched Young Guns, celebrating the youngest talent in the industry. Bill serves on the Ad Council Creative Review Committee, directing the pro bono work for 65 plus initiatives annually. Bill is also the creator of ADC’s Grandmasters, and the founder of Agencies in Action a 501c3 that mobilizes agency creatives to help feed the homeless in New York City.

Seth RementerSeth Rementer: As Associate Creative Director at AKQA Seth works on some of the world’s most recognized brands including Coca-Cola, Kraft, Motorola, Nike and Smirnoff. He has been working in the design and interactive marketing industry for over 10 years. Prior to AKQA, Seth held positions at the boutique design agency Ultra16 as well as Attik.  He was responsible for design and direction across a range of media including print, motion broadcast and digital. He is also an instructor at the Miami Ad School. Seth received a Cyber Lion in Cannes and a D&AD nomination for his work with Smirnoff Vodka.

Robert NewmanRobert Newman: In over 20 years of publication design experience in New York City, Robert Newman has been the creative visual force at many top consumer magazines. He was the design director of Fortune, Vibe, Details, Entertainment Weekly, New York, The Village Voice, Inside, and Guitar World, and was the creative director of Real Simple. Since establishing his own editorial and design consulting firm in 2007, he has been the consulting design director at Cottage Living, O, and AARP magazine, has worked on redesign projects for Newsweek and Latina, and was the cover art director for Selecciones. His most recent projects include redesigns for TV Guide and JCK magazine, a jewelry trade publication. Robert is a current board member and past president of the Society of Publication Designers.

About Art Directors Club

The Art Directors Club is the premier organization for integrated media and the first international creative collective of its kind. Founded in New York in 1920, ADC is a self-funding, not-for-profit membership organization whose mission is to connect, provoke and elevate creative visual communications professionals around the world. It focuses on the highest standards of excellence and integrity in visual communications for the industry, and encourages students and young professionals entering the field. ADC provides a forum for creatives in Advertising, Design, Interactive Media and Communications to explore the direction of these rapidly converging industries.

About Corbis

Corbis Images is a leading visual media provider for advertising, marketing and media professionals, providing a comprehensive selection of stock photography and illustrations. Corbis Images has exceptional creative, documentary, archival, fine art, current events and entertainment images to help the creative community produce distinctive work for websites, magazines, newspapers, books, television and films. Corbis Images serves its global customer base through its renowned Sales & Service teams and its fast, intuitive website at Corbis has offices in North America, Europe, Asia and Australia that serve more than 50 countries.

Michael MastersonYour MC for the day will be Michael Masterson, Principal of Masterson Consulting. Michael has been involved with photography and stock photography on many levels for over 25 years, currently handling recruiting and business development for the industry. He is also the national president of the American Society of Picture Professionals (ASPP).

neat productionThis program of sessions has been organized by Ellen Herbert of NEAT, a visual production company based in Los Angeles. NEAT is a one-stop shop for shot creation, from research, location scouting, casting, and rights clearance through to post production.