We all wonder about the legalities of using Emojis in our projects. Attorney David Lizerbram tackled this in his blog, reprinted here with his kind permission.
Emoji. They are universally beloved. In fact, I’m wondering why I’m even bothering to write this blog post with the boring old English alphabet. But, as with any other digital asset, just because everyone uses emoji doesn’t mean there aren’t some rules to follow. Let’s answer some emoji copyright questions.
“Emoji” is a Japanese word (which is, apparently, why the plural is also “emoji,” not “emojis.”) From a useful article on emoji licensing:
The Japanese spelling is 絵文字: 絵 (e) means ‘picture’ and 文字 (moji) means ‘letter.’ Picture letters. Simple.
In the U.S., as in most countries, copyright applies automatically when a copyrightable “work” is created and fixed in some tangible form, including digital formats. Emoji are just graphic works by another name. If you create a drawing of a smiley face, it’s protected by copyright…declaring it an “emoji” doesn’t change that.
So the short answer is that yes, there is such thing as an “emoji copyright.” More accurately, emoji can be and are protected by copyright.
In one sense, a group of emoji are just a fonts: a series of images that, individually or together, communicate some information. Copyright protection for fonts (or typefaces) is a bit of a complex issue that probably merits its own blog post. For now, it will suffice to say that computerized fonts are protected by copyright (as they are, effectively, software.)
Apple and other producers of digital devices either create, buy, or license the fonts included in their software. So the emoji that appear on your iPhone or Android keyboard are used under that set of legal arrangements. This is why emoji may look different on different devices.
You can use those emoji to say or communicate whatever you want. What you can’t necessarily do, however, is reproduce those emoji on a product. For that, you’d need a license.
Let’s say you really love a the emoji of the poop with the eyeballs. Who doesn’t love that one? (Click here to read The Oral History of the Poop Emoji.) Maybe you want to stick that image on a t-shirt and sell it. Well, in order to do that you’d need a license. If you like Apple’s version of this image, you can start by contacting Apple’s legal department.
If Apple isn’t in a big rush to respond to your request, there may be alternatives. Here’s a link to a “. Good enough, right? Well, maybe not…if you read the fine print in the “licensing section, it states “No emoji may be used in commercial printed, tangible or physical material.” Oops.
There are a variety of other emoji sets out there that have different levels of restriction. You may be able to find an image for free that suits your needs, but be sure to carefully read and follow the guidelines.
Alternatively, you can go to a stock photo site and pay to license an image. I’m going to say this again, though—read the rules before you use the image, even if you’ve paid for it. The license still may have some restrictions.
If you have any other emoji copyright questions, feel free to ask David. He promises to answer using regular old letters and not adorable cartoons.
David Lizerbram, Business Law Strategist and host of Products of the Mind, a #1 ranked podcast about the intersection of business + creativity. Now available on iTunes and at ProductsOfTheMind.net.
Facebook Page: Facebook.com/DavidLizerbramAndAssociates