Engaging Notions: Aurora’s Groundbreaking myPhone Collection

Guest post by Jain Lemos: Aurora Photos founder José Azel takes the lead on offering camera phone stock and endures the challenges of being the first agency to engage persnickety pros. We’ve seen them, we’ve taken them and we can’t stop them from permeating the marketplace. Acquiring the Instagram photo-sharing site cost Facebook more than …


How about a Creative Commons License?

Noted IP expert and Advisor in Chief to deviantART, Joshua Wattles, clearly defines Creative Commons for us:  You use a Creative Commons License for only one reason: to provide the broadest possible distribution of the work – for free – holding back only as much as you need for your own comfort zone. Creative Commons Licenses have …


How long do I get with the Lion for that $5,000.00?

Ever wonder how that stock image is created? The Stock Photo Guy, John Lund shares a war story: “As long as he wants” was her answer. That turned out to be about 45 minutes…or slightly more than $100.00 a minute!  That investment in a stock photo shoot turned out to be a good one. The …


Expanding your comfort zone – Using footage in your next project

Cathy Carapella, VP of Global ImageWorks discusses basics for searching out and using footage: Yes, licensing footage is different from licensing photographs. But the differences should not overwhelm or prevent you from using footage in your next production. Our goal is to provide you with useful and practical information about footage licensing so you can …


Fossilized Mammoth Dung?

PACA Tech Advisor Doug Dawirs updates us on PacaSearch: One of my go-to stops after reviewing a new brief is PacaSearch, especially for off-the-grid image needs (say, examples of Nostradamus’ prophecies through out history?) I am guaranteed to get relevant and comprehensive results and often am introduced to sources I had not been aware of. PACA …